I’ve just joined an affiliate marketing program called PayPerPost, which provides blog reviews as part of its mission. Why, you may ask, have I done this?
Two reasons. The first, and less important, is that periodically advertisers will pay me to mention their website, or review their products. Now, this really isn’t any different from what I have been doing in the past — except I haven’t been paid for it up till now. There’s no obligation for me to shill for any product or company that I don’t approve of, and part of the deal is that I have to disclose the fact that a sponsored post is just that — sponsored.
The second reason is the one I consider to be more important. PayPerPost consists of a large community of bloggers and businesses, between which there is a sort of symbiotic relationship. By becoming part of this larger community, I can build this blog’s profile and reach a wider audience. Of course, in order to do that, I have to devote more time (and money) to blogging — so the sponsorships help a little to defray the costs associated with the blog.
Furthermore, there’s a lot I can learn by seeing how other bloggers have stoked their success; by reading more blogs, I’ll be better able to see how I can improve this one.
Win / win.
At least that’s the theory.