Any Color You Like, As Long As It’s Black

attributed to Henry Ford, with reference to the Model T

Automobile from Mayfair Games

Brand new in the store from respected games designer Martin Wallace and Mayfair Games is Automobile, a game that carries you back to the birth of America’s car industry.  This was an era when inventors, craftsmen, and entrepreneurs cooperated — and competed — to create a wild array of marvels and misfortunes, and you can step right in to this rough, romantic trade to make your fortune building and selling cars.

Tapping the talents of visionaries like Ford, Sloan, Kettering, Howard, Durant, and Chrysler, you try to balance quality and quantity, mass production and premium branding, and innovation versus distribution.  Lose your balance and you go bust.  But if you can strike the best balance, and shift the right gears to cruise past your rivals, you’ll be rich!  (You might even win.)

So, roll up your sleeves and start making cars!

Our assessment:  A complex, subtle, and engrossing financial simulation game.

3 – 5 players ages 13 and up.  Playing time around 2 hours.

In stock now.  CAD$54.99

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