* Or not a deal for the consumer, at least.
I was amused to receive an email link this morning to the Groupon Daily Deal for my local city, which breathlessly touted a 51% discount on a science toy that we carry (the 6-in-1 Solar Kit, left). The Groupon allows consumers to buy the item at a mere $19, plus $4 shipping, from a company that apparently sells only this one thing (there are no other items listed on their website). The “regular” price is listed as a staggering $39.
The interesting thing here is that the manufacturer’s suggested retail price for the science kit in question is, in fact, $19.99. Twenty bucks. We sell it for that price all year round, every day.
So how much of deal is that for the consumer, when he or she can buy a Groupon that essentially enables him to buy an item at the regular price? (Plus shipping, of course.) More than 40 people bought in to this “deal” — I wonder if they’ll be sore when they find out that their coupon was no deal at all?