Virtue May Be Its Own Reward …

— But Cash is Pretty Good, Too.

Rewards Green Road Sign Against Clouds and Sunburst.With the introduction of our brand-new Point of Sale system (the former one was over ten years old, and it was starting to wheeze a bit), we now have the ability to offer a Customer Rewards program.

And so, our company motto being “Hey, Why Not Try It?”, we have started up the program. We flirted with the idea of calling it something memorable (“Prize Points”? “Pieces o’ Eight”?) but everything we thought of just seemed silly, and finally we decided to call it the Customer Rewards program. Simple, dignified, understandable.

Here’s the way it works: when you shop with us, you have the option of joining the Rewards program. Customers can join at any time of the year. There is no cost, there are no membership cards or secret handshakes (although, on second thought, that might be cool).  All we really need from you are a telephone number, a first and last name, and an email address.

We need the telephone number because, since no two people who don’t live in the same house or otherwise share a phone have the same number,  we decided to use it as the identifying field.  We need a first and last name because we have terrible memories and we need the prompt.  (Okay, Karin has a terrible memory.) And we need the email address because we’d like to be able to send out the occasional special offer to our customers, and this is the most efficient way we know to reach you.

And we’ll make you two firm promises: one, we’ll never, ever sell, rent, or give away your information; and two, we’ll never spam you ourselves.  (It’s all I can do to write the occasional tweet or blog post — I don’t know how some of these companies find enough hours in the day to fire off all these spammy emails.) All of our emails contain an “unsubscribe” button, too — if you ever want to opt out, you can remove your email address by clicking on that button.

Anyway, on to the Rewards part. Every time you buy a regularly-priced item here at Scalliwag Toys, whether online or in the store, you earn points. (Inventory that is discounted more than 30% is excluded from the program.)  When you reach 400 points, you can trade them in for a $10 voucher on a purchase.  The voucher has no cash value, and the purchase for which you use the voucher must be for $10 or more before tax.  That’s it!  It’s equivalent to a 2.5% cash back, really.

And that’s it. Your points don’t expire, and you don’t have to keep track of them in any way.  Simple is good, right?

So maybe virtue is its own reward after all!


Leave a comment

Filed under Advertising, Consumer Information, Economy

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s